Fred Graver, an industry vet who was a key in building Twitter’s TV business, has been named SVP, digital content and social for Discovery Digital.
In that role, Graver will oversee the digital network teams across Discovery’s U.S. portfolio to extend the brand’s reach across all digital media platforms, the company said. He’ll report to Karen Leever, executive vice president/general manager, digital media at Discovery Communications, and be based in Discovery’s New York office.
Graver most recently was global head of TV for Twitter, forming and managing programs across Canada, Australia, Brazil, France, Italy, the Netherlands, and Germany. In that role, he also created a global engagement strategies for The Voice and Big Brother. He is also an exec late of Travel Channel and MTV Networks and is interactive board member for the National Academy of Television Arts and Sciences, and a board member for the Writer’s Guild Foundation.
"I am thrilled to have Fred join the Discovery Digital team," Leever said in a statement. "He brings with him a wealth of experience and a passion for the Discovery brands. As a creative visionary, he is perfectly suited to drive our networks' digital and social strategies forward as we continue to pursue our goal of creating iconic Discovery content for audiences across all platforms."
“The Discovery brands speak directly to every meaningful group on the internet, through authentic, real, and hugely entertaining programming,” added Graver. “The creative teams here are the best in the business, both on air and on digital, and I look forward to working with them. It will be a thrill and a challenge to drive new audiences on every platform and device.”