As ABC Family changes its name to Freeform Tuesday, the network is launching a new mobile app that will enables viewers to stream programming and interact via social media.
"Our audience is comprised of mobile natives," said Tom Ascheim, president of the network. "They live in a digital world and have the expectation that their shows will be available to them on whatever device they are on."
Watch R. Thomas Umstead's MCN Original Video "One Question for ... Freeform's Tom Ascheim."
"The redesigned app begins a new year for us when digital is of equal importance to what we do in the linear world," Ascheim added. "It’s like having Freeform in the palm of your hands.”
The network will premiere the new series Shadowhunters Tuesday night and after it airs on Freeform on cable; the first two episodes will be available without signing in via the app.
Read more at B&C.