Liberty-Backed Frequency 'Productizes' Its Cloud-Based Video Services with Studio

"We've rolled all our tools into one unified set," startup's CEO says
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Plying a product name to its range of cloud-based video services for the first time, Liberty Global-backed internet video startup Frequency has announced the launch of Studio, a new software solution for creating both OTT and linear channels.

Competing directly with Wurl and Amagi, the new software product includes Frequency’s popular cloud-based linear scheduling and playout system.

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"To date, we've largely been in the background," said Blair Harrison, CEO of the nine-year-old Frequency, which offers cloud-based video services to companies in the pay TV ecosystem. 

"This is the first time we’ve 'productized' our stuff," he explained. "We’ve rolled all our tools into one unified set that lets our whole network--all the content providers and all the distributors--collaborate and share content and distribution opportunities in the same space.

Studio, Frequency said, is a set of services and tools that manages the whole video pipeline all the way from logistics to presentation and monetization.”

Studio features an integrated suite of tools serving both content providers and distributors, enabling them to manage, package and distribute VOD and linear channels.

A full-featured broadcast scheduling system is included, as well as access to Frequency’s distribution footprint of more than 15 million households.

"We take in video from over 100 content creators," Harrison said. "We give them a complete set of tools to ingest and manage their content, how it’s packaged and monetized, and where it’s distributed... To date we’ve been working only with big TV operators. Now we’re starting to work with virtual MVPDs, and other direct to consumer video platforms."

Frequency's biggest client, Liberty Global, has already leveraged the startup's cloud based solutions for its European video services.

“With the help of Frequency Studio, our subscribers get access to professional online video content, integrated into our ‘Horizon 4’ next-generation TV experience,” said Enrique Rodriguez, executive VP and CTO of Liberty Global, in a statement. “Personalized streams of content are available via the set-top box and via our Horizon GO mobile app platform, complementing our VOD or Replay TV programs. We’ve received great customer feedback in the markets where we have launched this service as part of Horizon 4.”

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