Showing an increased willingness to embrace OTT video, Frontier Communications announced this week that new high-speed Internet subscribers are in line for a free year of Amazon Prime, the subscription offering that provides free two-day shipping and access to the Amazon Prime video library, Prime Music and the Kindle Owner’ Lending Library.
Amazon Prime regularly costs $99 per year.
Frontier noted that the offer, which is good through Jan. 4, 2016, is also being extended to new subs who sign up for TV and other services. Among the fine print, current voice-only customers can qualify for the Amazon Prime offer, though anyone who takes them up on it must stay for a year or be subject to an early termination fee up to $100, ensuring that Frontier can recoup the cost of the subscription.
Frontier is also working with TiVo on a co-branded version of the TiVo Roamio OTA that will be targeted to broadband-only subs. The model also supports OTT apps such as Amazon Prime Video.
“We are delighted to offer customers an opportunity that combines a great digital experience with popular Amazon Prime benefits,” Jessica Sokolowski, VP of corporate marketing and advertising for Frontier, said in a statement. “I have been an Amazon Prime member for years and love the free shipping and unlimited streaming of tens of thousands of movies and TV shows. The timing of this offer couldn’t be better, giving our new broadband customers the ability to ship holiday gifts for free.”
Here’s the Frontier commercial about it, starring company mascot, Francis "Frank" A. Buffalo: