FS1 Drives New Nielsen Mark with Cards-Giants - Multichannel

FS1 Drives New Nielsen Mark with Cards-Giants

Oct.12 Telecast Connects With 4.37M Viewers
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The St. Louis Cardinals’ late-inning, long-ball dramatics helped Fox Sports 1 ring up the most-watched telecast in its history on Sunday night.

FS1 averaged 4.37 million viewers, according to Nielsen data, with its exclusive coverage of Game 2 of the National League Championship Series in which the Redbirds knotted their battle with the San Francisco Giants at a contest apiece.

The delivery eclipsed the 14-month-old network’s previous high-water Nielsen mark of 3.92 million viewers for its coverage of the Giants’ National League Division Series-clincher versus the Washington Nationals on Oct. 7.

Sunday’s telecast, which saw the Cards strike solo homers in each of the final three innings capped by Kolten Wong’s game-winner in the bottom of the ninth, peaked with 5.72 million viewers in the 11:30 p.m. (ET) quarter hour.

Through two games on Fox and FS1, the NLCS averaged 4.7 million viewers, flat with the first two games of last season’s battle between St. Louis and the Los Angeles Dodgers, both of which were on Fox Broadcast.

Fox  Deportes’ Spanish-language telecast of Game 2 averaged 198,000 total viewers resulting in the best start to in its history of airing the LCS.. The game peaked in the last half hour with 294,000 total viewers.

Sunday also marked Fox Sports Go’s best day ever for authenticated streaming, breaking the app’s previous best set Oct. 4 during the NLDS.  NLCS Game 2 was the key driver of this achievement for Go, recording its second best game of the MLB postseason.

The first game of this year’s NLCS averaged 5 million watchers on Fox, off 9% from Game 1 of the 2013 NLCS, which aired on a Friday night. The audience for the Saturday telecast was curtailed by the length of TBS’s presentation of Game 2 of the American League Championship Series in which the Kansas City Royals took a two-game edge over the Baltimore Orioles.

Fox officials said the audience jumped to 5.3 million viewers in the 8:30 p.m. quarter hour, upon the conclusion of the ALCS game and peaked at 6.2 million viewers from 10:45-11 p.m. The baseball game also had to vie with the college football crowd on Saturday night.

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