Fox Sports Net will implement a
multimillion dollar national promotional campaign in support of the Best Damn
Sports Show Period, beginning June 24.
'The Best Damn Sports Show Period All-Star Summer' effort will include
several events and stunts, and will the sports news/entertainment shows in
several cities, said network sources.
FSN will also provide opportunities for operators to tie-in on a local level
with the promotion, which will run through July 19, said