FSN and MyNetworkTV reached a strategic, three-tier television and new-media programming alliance with the International Fight League.
Under terms of the pact, FSN has the multiyear rights to air 22 one-hour late-night events produced by the IFL starting in the second quarter.
The programmer and the league will also establish a joint venture to manage, maximize and distribute IFL-related digital-media rights including online/Internet, broadband video and mobile, potentially leveraging FSN sister digital assets including MySpace, IGN, Fox Mobile Entertainment’s new global-distribution partnerships and other potential third-party digital platforms.
MyNetworkTV will also broadcast 22 two-hour IFL-produced programs to begin in mid-2007.
The IFL operates as a single entity with 12 teams: New York, Seattle, Chicago, Los Angeles, Tucson (Ariz.), Portland (Ore.), San Jose (Calif.), Reno (Nev.), Orange County (Calif.), the Quad Cities (Iowa and Ill.), Tokyo and Toronto.
“Mixed martial arts, which has evolved tremendously in recent years, is one of the fastest-growing sports in the world,” FSN president Bob Thompson said in a prepared statement. “In addition to FSN committing a regular weekly window to the IFL to help establish the league, News Corp.’s broad array of digital platforms positions us perfectly to unlock and maximize the tremendous value of the league’s new-media potential.”