FSN, the local sports network, will present a year-long diversity awareness campaign featuring special vignettes that will honor the achievements and contributions made by Americans with diverse cultural and ethnic backgrounds.
Farmers Insurance Group will be the campaign’s primary sponsor as well as the title sponsor of the Angel City Classic, the annual football game between teams from historically black colleges and universities held in Los Angeles. This year’s game pits Morehouse College against Prairie View A&M and will be televised live throughout Southern California by Prime Ticket 2:00 p.m. PT on Saturday, Sept. 27, as well as to a nationwide audience by FSN’s other regional sports networks.
FSN officials said the campaign will be woven through three major national diversity celebrations including Hispanic Heritage Month (September 15 – October 15), Black History Month (February), and Asian Pacific American Heritage Month (May).
Among the campaign’s highlights will be a variety of original programs, including 30-minute and 60-minute specials, as well as a series of vignettes entitled Americans in Focus that will honor the achievements and contributions of Americans with diverse cultural and ethnic backgrounds.
In producing these programs, FSN has partnered with Beezley Films, Inc., an award-winning, African-American-owned, multi-media production company based in Los Angeles. The vignettes will appear in a variety of FSN programming throughout the year, including NBA, NHL, and MLB telecasts.
“It’s an honor to receive this great support from Farmers for our diversity platform,” Craig Sloan, FSN’s senior vice president, national advertising sales, said in a statement. “Our goal with this year-long campaign is to raise awareness of multi-culturalism and share with our viewers these compelling stories of individuals who made significant contributions to society, both in sports and beyond.”