Media veteran Steve Tello has been named to the newly created position of senior vice president, general manager of regional sports service, FSN Houston.
In his new post, Tello, who had been serving as general manager of FSN Pittsburgh since 2004, is responsible for all aspects of FSN Houston’s business, including programming, production, advertising sales, marketing and team relations.
He’s also tasked with growing the network’s presence in the nation’s 10th largest TV market, following its launch as a separately branded service from FSN Southwest in 2005. Currently, FSN Houston is home to some production and ad sales personnel and Tello will look to add staff to support the service, which televises Houston Astros and Rockets games, plus Big 12 Conference action and competition involving the University of Texas and Texas A&M.
“FSN’s goal is to be the home of Houston’s sports teams, and they and their fans will be served by a proven, energetic, passionate leader in Houston 24 hours a day, 7 days a week,” said Fox Sports Regional Networks executive vice president Jeff Krolik, to whom Tello will report, in a statement. “I am confident Steve’s presence in Houston will elevate FSN Houston and its team partners to new heights.”
Tello’s Houston orbit comes in advance of FSN Pittsburgh becoming part of John Malone’s portfolio. Once the DirecTV transaction closes, the DBS leader, FSN Pittsburgh, FSN Northwest and FSN Rocky Mountain, plus $585 million in cash, will be housed within a new tracking stock called Liberty Entertainment.