FTC Launching Crackdown On Deceptive 'Fad' Ads

Agency Takes New Aim at Bogus Weight-Loss Claims

The Federal Trade Commission next week is launching an initiative to crack down on deceptive advertising claims made for "fad" weight-loss products.

Weight loss and dietary supplements are high on the list of the FTC's deceptive marketing targets given the potential health threat.

According to the FTC's Consumer Protection Bureau, a press conference will be held Jan. 7 to announce a new initiative against bogus claims for everything from food additives and dietary supplements to skin creams.

While the FTC has historically targeted the advertisers, it has also long advised media outlets to police advertisements for obviously spurious claims.