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FTC Sues Gerber Over Formula Ads - Multichannel

FTC Sues Gerber Over Formula Ads

Says Baby Food Maker Made Unsubstantiated Claims
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The Federal Trade Commission Thursday filed a complaint in court against Gerber, alleging it falsely advertised that its Good Start Gentle formula protects babies from allergies.

It says health claims made in the ads, on TV, online and print, were not FDA approved. Gerber counters that its product claims were within the law.

The FTC wants Gerber to stop making the claims and provide refunds to consumers, though a figure has not been set. A spokesman pointed out that the campaign is several years old and nationwide, so there could be a lot of consumers to refund.

The spokesman said the commission had tried to settle with Gerber, but was unsuccessful.

Read more at B&C here.

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