In an announcement touting a number of Q3 benchmarks this morning, start-up virtual pay TV operator fuboTV said its approaching 250,000 users as of the end of September.

The count represents significant progress over the 100,000 figure from September 2017, the last time the virtual MVPD provider released subscriber metrics. However, it is markedly less than a Strategy Analytics estimate released over the summer, suggesting that the service had acquired around 325,000 users through the second quarter.

Related: fuboTV Says It's Licensed 486 Local Stations, Ranks 3rd Among vMVPDs

FuboTV also said that its average revenue per user was up more than 80% to $40 at the end of Q3, vs. $22 in September of 2017, with the operator having to rely less on aggressive promotions to acquire subscribers.

Meanwhile, the streaming company said its annual run rate is up 259% year over year to $102 million.

Also releasing some usage metrics, fuboTV said time spent on its platform per user was up 364% year over year to 51 hours in September. App downloads were up 418% to 752,000.

“What our team of less than 150 employees has built—from the ground, up, despite our competition having access to tens of thousands of engineers alone—impresses me every day, and it should put the streaming TV industry on notice,” said David Gandler, fuboTV co-founder and CEO. “Our September results and year-over-year growth are proof of our success. We have and will continue to deliver the most optimal quality experience for our customers and strong value to our investors, as we take the company to the next level.”

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