fuboTV, the sports-oriented OTT TV service, has inked a strategic partnership with SpotX that’s focused on programmatic advertising.
SpotX, they said, is powering the programmatic monetization of fuboTV’s live OTT content, which is delivered across its supported range of connected TV and mobile devices and web browsers.
fuboTV, which announced last October that it had surpassed 100,000 subscribers, said it turned on its ad platform this past summer and followed with live ad insertion technology and the selection of SpotX as its designated supply-side platform for private marketplace and open exchange traded campaigns.
Adobe Ad Cloud is among the first demand-side platforms (DSP) integrated with fuboTV to transact programmatically through SpotX, they said.
fuboTV and SpotX noted that more than 150 national brands purchased fuboTV’s advertising inventory programmatically during Q4 2017, doubling the prior quarter’s output. They also claimed that 50 of the top 100 spending U.S. advertisers are running campaigns on fuboTV via SpotX.
In addition to its SSP status, SpotX will also enable fuboTV to target audiences by different data segments, including live, VOD, device and language.