After securing a $75 million funding round in April, its second major cash infusion, start-up virtual pay TV operator fuboTV is about to launch its second national TV ad campaign.
The first in the series of four 30-second spots under the don’t “Don’t Compromise” campaign banner will begin running in September during national TV coverage of the NFL, NBA and Major League Baseball games, as well as on regional sports networks.
The broadly targeted spots will feature adults enduring the silly consequences of modern-life compromises, but who ostensibly eschewed giving up ground on their TV package.
As is often the case, the video market share of cable companies is a major target.
“Last year's campaign targeted male sports fans who wanted the most sports for the least money. Today, we're leading with sports but, with the addition of premium entertainment and news networks to the lineup, we’ve built a true cable replacement for the whole family. More value means no compromise.” said Alberto Horihuela, co-founder and chief marketing officer, fuboTV, in a statement.
fuboTV hasn’t released an official subscriber count, but Strategy analytics put out an estimate for all major vMVPD operators last week that pegged fubo’s customer base at around 325,000. MCN ran that by a fuboTV rep last week, who didn’t confirm the figure … but didn’t challenge it, either.
You can watch fuboTV's latest spots below: