After announcing a $75 million cash infusion in April, fuboTV is expanding its executive team.

On Monday, the start-up virtual pay TV service announced the hiring of former Warner Bros. Digital executive David Yoon as senior VP of product design. The company simultaneously announced that former Tidal executive Erik Gerson has been named senior VP of engagement.

Related: fuboTV Preps 4K Beta

Yoon will report to David Gandler, fuboTV’s co-founder and CEO. Gerson will report to Alberto Horihuela, co-founder and CMO.

“fuboTV is committed to raising the bar in user engagement and experience across our live TV streaming platform, and today’s appointments underscore this investment in our subscribers,” said Gandler, in a statement. “With the additions of Erik and David to our world-class executive team, we are in an even stronger position to build for the future.”

The moves come as fuboTV is trying to refocus public perception of well-backed fuboTV as an underdog in a market that also includes AT&T’s DirecTV Now, Dish Network’s Sling TV, Hulu With Live TV and YouTube TV.

“Look, I can’t tell you how many people since 2015 have told us we’re dead because there’s some company that’s going to kill us,” Gandler said in an interview published by Fast Company last week. “And we’ve been able to withstand some serious competition.”

FuboTV has noted, for example, that it’s the first vMVPD to launch a 4K beta. It also touts itself as the first to fully implement SCTE 224 blackout technology standards.

“Because they’re a startup, and they’re a small team, that agility shouldn’t be underestimated,” added Emma Lloyd, the group director of partnerships and startups for fuboTV investor Sky, speaking to Fast Company. “It’s amazing to see, as an investor in Fubo, what they’ve managed to achieve in a very short space of time–certainly compared to other bigger players in the market–with very little investment.”

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