Start-up virtual pay TV service fuboTV said its user engagement tripled year-over-year in December, with overall connected TV usage up by a factor of 2.5X.

The company said average engagement on TVs connected to the internet exceeded 70 hours. And notably, it approached 90 hours on what fuboTV called the “leading connected device in the category.?

Was that Roku? Samsung’s smart TV platform? Company reps would only say that connected TVs were the top choice for its users to access the service, preferring it over smart phones and other mobile devices.

fuboTV announced in October that it had reached 250,000 subscribers.

“fubo subscribers leaned into our innovative product launches and expanded programming last year spending significantly more time on the service,” said David Gandler, co-founder and CEO of fuboTV, in a statement. “Our record user engagement proves consumers crave the kind of premium viewing experience that only a total cable replacement product can offer.”

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