While it didn’t offer an update on its paid subscriber count, which it said reached 250,000 in the third quarter of last year, virtual pay TV provider FuboTV said its overall engagement is way up.
FuboTV users, the startup said, watched 3 billion minutes of content on the platform in the second quarter, a 200% year-over-year increase.
Time spent on the platform per subscriber spiked 137 year over year in June, the company said. And those who take the Full Monty of major channels—those who pay for the extra packages, that is—spent an after of 142 hours consuming FuboTV in June.
Fubo said connected TV usage is a growth driver, with nearly 90% of the vMVPD’s viewing hours coming from those devices vs. just 67% in June 2018. FuboTV users are now watching an average of 155 hours of content on the service via connected TVs each month.
Notably, for all the marketing push FuboTV does to brand itself as a destination streaming service for sports fans, 42% of content watched on the ESPN-les platform in June was entertainment-oriented vs. just 38% for sports.
“With our subscribers watching over 3 billion minutes of programming last quarter, fuboTV’s expanded content offering and our industry-leading commitment to a premium viewing experience has clearly resonated with consumers,” said David Gandler, co-founder and CEO, fuboTV. “This is great news not only for fuboTV but also for the virtual MVPDs industry as a whole. Cord cutters have clearly found a better alternative to cable TV.”