fuboTV Teams With Nielsen Unit for Targeted Advertising

Sports-oriented OTT TV service picks Nielsen Marketing Cloud for addressable ads

fuboTV, the sports-oriented OTT TV service, will enable targeted/addressable advertising using Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP).

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They said Nielsen DMP will provide fuboTV with consumer analytics around its subscriber base, as well as advanced audience segmentation, modeling and targeting. In turn, advertisers will be able to custom-segment and reach fuboTV’s network audiences across more than 70 regional and national sports, entertainment, news and information channels in the U.S., they added.

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“Nielsen Marketing Cloud’s standout DMP offering will help place fuboTV at the forefront of addressable TV advertising, allowing brands to target specific audiences with personalized - and frankly more relevant - brand messages,” David Gandler, co-founder and CEO at fuboTV, said in a statement.