Fuel TV's New Year's Day 24-hour marathon of UFC programming helped the network generate its highest watched primetime block ever, said network officials.
The UFC programming -- part of a seven-year deal between the mixed martial arts outfit and Fuel TV owner Fox Sports-- also generated the second most watched day in network history, with the network's total day average up +378% vs. the January 2011 Sunday average, according to Fuel Tv officials.
Fuel TV had its highest-watched Primetime night ever, up +493% vs. the 2011 Sunday average. The top show of the day was UFC Bad Blood at 7:00 p.m. ET. It was the fourth most-watched show on Fuel TV among Households since the network became nationally rated.
"Fuel TV's New Year's Day Marathon of UFC programming was essentially Day 1 of Fox's seven-year relationship with the UFC," says George Greenberg, Executive Vice President and General Manager, of Fuel TV in a statement. "We are confident that this exceptional and powerful programming, our cross-network promotional strategy, along with a great working relationship with UFC management, will continue to drive growth for UFC and Fuel TV over the long term."