Seeking another way to connect with young, millennial audiences, Fullscreen has set April 26 as the launch date of a new, ad-free international SVOD service that will be delivered over-the-top and be offered for $4.99 per month.
Fullscreen said the new SVOD service will start off with more than 800 hours of content, offering a library mix of feature films, scripted and unscripted acquisitions, as well as a slate of original programs. The OTT offering will initially be available on the Web (at www.fullscreen.com), on iPhones, iPads, select Android smartphones, and the Google Chromecast streaming adapter, with support for additional platforms slated to roll out later this year.
To prime the pump, Fullscreen will offer a 30-day free trial.
Fullscreen corporate cousin AT&T has signed on as the new service’s “premier launch sponsor,” and will work with Fullscreen to market and promote the offering to AT&T’s 100 million-plus video, mobile and broadband customers. They’ll also co-produce premium content that will be offered via Fullscreen’s new SVOD service and on a Fullscreen programming block on AT&T’s AUDIENCE Network, available to DirecTV and U-verse TV subscribers.
Otter Media, the OTT joint venture of AT&T and The Chernin Group formed in April 2014, acquired a majority stake in Fullscreen in September 2014.
Fullscreen also shed some light on some of the programming that will be offered on the new SVOD service. Examples of original scripted shows include Electra Woman & Dyna Girl (a Sid and Marty Krofft “reboot”), and Filthy Preppy Teen$ from Paul Scheer (Party Over Here, Fresh Off the Boat). Unscripted series will include My Selfie Life (created and executive produced by John Farrarand Pete Cooksley).
The new OTT service will also include “throwbacks and new favorites” such as Dawson’s Creek, Saved by the Bell, Suburgatory, and Happy Endings; feature films such as Cruel Intentions, Can’t Hardly Wait; as well as a batch of “influencer films” that include Summer Forever (from Maker Studios and Relativity Digital) and Elliott Morgan: Premature (from Supergravity Pictures).
Fullscreen’s new SVOD offering “is for an audience that we know and love—a generation of young people that grew up with online video and social media,” Fullscreen founder and CEO George Strompolos said, in a statement. “The phone is their primary screen and they look up to an entirely new breed of creators and stars. We've created something special for them that feels more in tune with the way they want to experience great entertainment."
“Fullscreen SVOD is an important part of our entertainment strategy for this demographic and a great fit with our mobile, video and broadband services,” added John Stankey, CEO of AT&T Entertainment Group. “We’re pleased to be working with a proven leader in creating content for millennials that’s relevant, social and designed for viewing on mobile and other connected devices.”
“We believe that SVOD services and OTT offerings are the future of video entertainment, and we are incredibly excited about the Fullscreen SVOD launch. Fullscreen SVOD will be uniquely positioned in the marketplace, with a signature personality and strong product features designed specifically for a millennial audience,” said Peter Chernin, CEO of The Chernin Group.