Fullscreen SVOD Will Blend Tech and Programming Flair, Execs Say - Multichannel

Fullscreen SVOD Will Blend Tech and Programming Flair, Execs Say

$5-a-month service targets 13-to-30s with 1,000 hours of original, library fare
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Fullscreen, a $5-a-month SVOD service launching April 26 with backing from AT&T and Peter Chernin's Otter Media, will feature 1,000 hours of original and licensed programming, the company's executives said during a pre-launch event at its New York offices.

The target audience is 13-to-30-year-old "social-first" viewers. Befitting that focus, the launch slate features The Deleted, a violent thriller from American Psycho novelist Bret Easton Ellis; daily meta-sketch show Party in the Back; spoof Filthy Preppy Teen$; and superhero riff Electra Woman & Dyna Girl, from YouTube stars Grace Helbig and Hannah Hart. The content offering is rounded out by talk shows with Alexis G. Zall and others plus library fare including Dawson's Creek, Chappelle's Show and Daria.   

The Ellis show, per the company, is a thriller that tracks "the disappearance of three seemingly unconnected people from Los Angeles." Ellis, whose work has been translated to film and, most recently, the Broadway stage, has generally not played in the TV space because of the darkness and intensity of his material. But he said Fullscreen, which had pursued the project for a year and a half, if anything encouraged him to go all-out and push the violent, disturbing elements.

That guidance was not an accident, according to founder and CEO George Strompolos. "We've spent a lot of time with this new generation of creators and we've listened to them," he said. "You're going to see some subscription players in video and traditional networks jump in and say, 'Hey, we're going to do something with these social media kids.' And that's cool and we encourage all that. But for us, this is what we're all about. Talent and creators are in our DNA."

Fullscreen will launch on Apple and Android mobile devices as well as Chromecast, with a 30-day free trial period.

Read more at broadcastingcable.com.