Fuse Lights Up f.y.e. Partnership


Fuse and retailer f.y.e. -- for your entertainment announced an integrated, multiplatform cross-marketing relationship.

The Trans World Entertainment Corp.-owned retail chain is now the “preferred download provider” on signature Fuse shows such as Daily Download and Steven’s Untitled Rock Show.

Fuse will create a dedicated microsite (www.fuse.tv/downloads) that will link to the f.y.e. site (www.fye.com), featuring information on f.y.e. in-store appearances, contests and a weekly “Featured Artist” segment. And “fuseMobile” users will be able to sign up for the “download of the day.”

The two parties said the promotion begins Tuesday and runs through September.