Fuse Tackles Women’s Football League

By R. Thomas Umstead
published

Fuse has picked up the rights to air games from the Legends Football League (formerly the Lingerie Football League), said network officials.

Fuse will broadcast the entire LFL USA 2015 season in primetime which includes 18 regular season games, two conference Playoff games as well as the Legends Cup championship game. The season begins April 18. MyNetwork TV and MTV Networks previously distributed games from the LFL, which launched in 2009.

The deal comes on the heels of a new LFL reality series, Pretty.Strong., to be distributed by Oxygen later this year.

"This is a key acquisition for Fuse as we continue to roll out programming that extends beyond music and resonates with our core audience of New Young Americans as well as the established LFL fan base," said Bill Hilary, President Fuse Media, Inc.  "LFL is primed to become the next major sports and entertainment franchise on television and we are excited to build on this momentum and bring these athletes, games and compelling stories to the network."

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.