Fusion is plunging into the world of virtual reality after striking a deal with Littllstar, a startup that specializes in creating immersive, 360-degree video for a range of platforms.
Fusion said it's working with the startup to offer VR content spanning mobile platforms and Littlstar’s apps and global network. Fusion launched a VR-focused division in August and has already produced some content in the format with Littlstar, including this 360-degree tour of Greenland.
Fusion joins a growing list of programmers that are working with Disney-backed Littlstar, including Nat Geo, PBS and, Discovery Communications, which recently kicked of a major VR initiative.
Fusion has distribution deals with MVPDs such as AT&T/DirecTV, Dish, Cablevision Systems, Charter Communications, Cox Communications, Verizon FiOS and Google Fiber, and has a presence on OTT services and platforms that include Apple TV, Roku, and Sling TV.
"FUSION is one of the most forward thinking networks out there, and they are in a position to really push the envelope in VR storytelling,” said Tony Mugavero, founder of Littlstar, in a statement. We will be working closely with them to define a new consumer experience for content in this medium, crafting stories that fully leverage Littlstar’s patent pending distribution technology, and helping them distribute VR content to the widest audience possible."
“As storytellers, we believe the potential VR has as a medium is incredibly exciting,” added Fusion SVP and chief digital officer Daniel Eilemberg. “ Virtual reality allows people to connect with our stories and experiences in a far more powerful, personal and impactful way.”