Anhelo Reyes is joining Fusion, the new network for Hispanics from ABC and Univision, as the network’s first vice president of marketing.
Fusion’s interim president Beau Ferrari announced to staff that Reyes will lead all branding, marketing and promotion, based at the startup’s Miami, Fla., headquarters. Reyes is an expert marketer who for the last seven years has been an integral part of the team at Nickelodeon, Ferrari said in the announcement.
Most recently, she was Nickelodeon’s vice president for strategic property planning and marketing, where she was responsible for the launch and long-term strategic marketing plans for three of the company’s most important properties, SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Winx Club. The launch of Teenage Mutant Ninja Turtles last year was the network’s top-rated premiere for an animated series since 2009, drawing nearly 12 million viewers, Reyes said in the announcement.
Before joining Nickelodeon she served as manager, marketing and special events at Hispanic Information Telecommunications Network, a non-profit Hispanic TV network, where she oversaw the network's rebrand across all platforms.
She also initiated and managed partnerships with non-profit national organizations and other groups, including the National Association of Recording Arts & Sciences, National Association of Hispanic Publications and ASPIRA.
"We are delighted Anhelo is bringing her considerable marketing skills, keen understanding of consumer research and trends, and passion for Fusion to the team," Ferrari said.