Through a repurposing play, FX aired a seven-episode marathon of The O.C.
, the teen soap that returns with fresh installments on Fox Oct. 29.
The promotional push for The O.C.
arose out of a recent deal Fox struck with its affiliates over the National Football League. As part of the pact, Fox can repurpose up to four hours of primetime fare per week.
Last year, the network encored 24
on FX, but officials said the third season of the Kiefer Sutherland vehicle won't reair on the cable network.