DirecTV Inc. subscribers are going to get Over There first.
The direct-broadcast satellite leader will premiere the highly anticipated, Stephen Bochco-produced Iraqi War drama series Monday and Tuesday, two days before it bows on FX, its linear network home.
The sneak preview is now available to the 2 million “DirecTV DVR with TiVo” customers, according to distributor officials. FX and DirecTV are part of News Corp.’s Fox Entertainment Group.
Additionally, in the first promotional gambit of its kind, all of DirecTV’s 14.5 million customers will get a chance to preview the best and brightest from networks’ upcoming fall slates beginning next week.
Starting with Fox and running from Aug. 1-7, DirecTV subscribers also will get free, 30-minute samplers from CBS, NBC, ABC, UPN and The WB Television Network, as well as Showtime (Aug. 8-14) and Home Box Office (Sept. 5-11). Subscribers will be able to screen the highlights for one week through Sept. 29 (UPN is up last) on channel 101.
The sneak previews will also be pushed to DirecTV DVR with TiVo subscribers as part of an on-demand showcase. The programming will be stored on customers’ hard drives for one week.