FX Takes Second Swing at '24' Replay


Despite lukewarm ratings the first time around, FX will once again air repurposed episodes of Fox's 24, beginning in November.

Unlike last season, though, FX will not air repeats of the espionage-drama series — which premieres on Fox Oct. 29 — in primetime. Instead, 24
will replay on Mondays at 11 p.m., six days after its broadcast debut, said FX executives.

The cable network will also offer a second airing Tuesdays at 5 p.m.

FX representatives also said 24
— which won a 2002 Emmy Award for writing and editing and stars Kiefer Sutherland — will not repeat on the broadcast network prior to its airing on FX, as was the case last season.

Representatives from FX and 24
producer 20th Century-Fox Television would not reveal specific terms of the deal, but sources said the agreement is far less than the reported $150,000 per episode FX paid for the rights last year.

The network hopes it will have better success with 24
reruns outside of primetime, where it struggled to match Nielsen expectations last season.

FX initially repeated 24
at 10 p.m. on Monday nights., where it delivered a 0.4 rating. In March, FX moved it to 11 p.m. on Mondays. There, its household rating rose to a 0.5 and its delivery of adults 18 to 34 — FX's key demographic — increased from a 0.25 to a 0.42, according to FX executives.

Contributing to the lower-than-expected ratings were 24's serialized drama concept — which doesn't necessarily translate to repurposing — and the fact that Fox repeated installments prior to the cable window, the network said.

FX did experience a ratings boost with the series during a 24-hour 24
marathon on Labor Day, which produced a 0.6 rating, above the network's 0.5 third-quarter total-day average.