G4 Inks Championship Gaming Deal


G4 and the Championship Gaming Series Monday announced an exclusive pact under which the network will broadcast video game competitions to U.S. cable subscribers for the first time.

G4 will air four 90-minute episodes beginning July 16, including the CGS 2008 North America Finals and the CGS 2008 World Finals.

“During our first season, Championship Gaming Series established itself as the creator of the world's most compelling and engaging television programming dedicated to professional video gaming,” Andy Reif, CGS’ CEO, said in a statement.

CGS programming will debut July 16 on G4 with the league's 2008 North America playoffs. The network will air four 90-minute episodes in total: the 2008 North America Final on Wednesday, July 16 at 9 p.m. ET/PT; 2008 World Final Quarterfinals matches on Saturday, July 19 at 10 p.m. ET/PT; 2008 World Final Semifinals matches on Saturday, July 26 at 10 p.m. ET/PT; and the 2008 World Final Championship Match on Saturday, August 2 at 10 p.m. ET/PT.

This announcement is the latest in a series of moves by CGS to expand its global broadcast and online audience. The G4 deal follows the league's April 22 announcement of an agreement with European sports broadcasting giant Eurosport to broadcast CGS matches throughout Europe and the launch of a dedicated YouTube channel for CGS on May 23.