G4techTV Reaches Milestone


G4techTV has reached 50 million homes, according to Nielsen Media Research.

The Comcast Corp.-owned video-game network was formed May 28 when Comcast merged G4 with TechTV, which it acquired earlier that month from Vulcan Inc.

“We are on the heels of an extremely successful upfront, and we are attracting a broader range of advertisers -- everything from soft drinks to apparel," senior vice president of ad sales and distribution Dale Hopkins said in a prepared statement.