Great American Country is launching a new branding campaign, "Living Country," starting Sept. 1 that will feature fresh on-air graphics and new original programming.
The new programming, which will premiere throughout September and October, is headlined by Day Jobs, which will follow country music stars as they return to the jobs they had before they made it big. Premiering Oct. 2, GAC will air a one-hour sneak peak on Sept. 8, featuring Trace Atkins.
Tom's Wild Life, which premieres Sept. 18, will showcase Tom McMillan as he entertains country music singers as they visit his Kansas ranch. McMillan is known for being the best man at the wedding of Blake Shelton and Miranda Lambert.
GAC will also air new episodes of Backstory, beginning Sept. 11, and Origins on Oct. 12.
GAC has been struggling this summer, dropping 8% in total viewers and averaging 59,000 for primetime. It currently ranks 87 out of 93 ad-supported cable networks measured by Nielsen. It's main competitors, Country Music Television (CMT) and Gospel Music Channel (GMC) rank 42nd and 81st, respectively.