Game 5 Cards-Pirates Draws 6.1 Million Viewers

TBS's Division Series Rating, Viewership up 9% from 2012 Levels

TBS’s coverage of the St. Louis Cardinals' win over the Pittsburgh Pirates in the decisive game of their National League Division Series Wednesday night garnered the biggest Division Series audience in two years

The Oct.9 telecast of the Cardinals’ 6-1 win in Game 5 averaged a 3.9 U.S. household rating and 6.1 million viewers, according to Nielsen Fast Nationals data. That delivery stands as the largest for a Division Series contest since Game 5 of the 2011 matchup between the Cardinals and Philadelphia Phillies.

The Wednesday rating, which peaked with a 4.4 mark from 10-10:15 p.m. (ET)  was up 56% from the 2.5 for the corresponding game in 2012 and was 69% greater than the 3.6 million audience.

Based on metered market ratings, TBS’ Pirates/Cardinals telecast won the night across all of cable.

Through 15 telecasts, the 2013 MLB Division Series on TBS is averaging a 2.4 U.S. HH rating and 3.7 million total viewers, both up 9% over a 2.2 rating and 3.4 million total viewers at the same period last year.

TBS’ coverage continues on Thursday, Oct. 10, with its exclusive presentation of the ALDS Game 5 between the Detroit Tigers and Oakland Athletics at 8 p.m