GameTap Taps Microsoft Exec

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David Reid joined GameTap as vice president of marketing.

Reid had been director of Xbox worldwide platform marketing at Microsoft Corp.

At Turner Broadcasting System Inc.’s broadband-entertainment network, he will be responsible for all aspects of marketing strategy and communications, including brand identity; advertising development; awareness and subscriber-acquisition campaigns; the Web site (www.gametap.com); subscriber retention; and relationships with existing and new GameTap partners.

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