As part of a sponsorship and product-integration campaign with America Online Inc., E! Entertainment Television will present the second-season premiere of reality series Gastineau Girls commercial-free Nov. 29 at 10 p.m.
The debut of the 10-installment second season will open with a 10-second intro from AOL and conclude with a 45-second bumper touting a series of 10 podcasts from Brittny and Lisa -- touching on such subjects as fashion, gossip and entertainment -- that will be available free-of-charge on AOL.com (music.aol.com/radioguide/podcasting) starting that night.
The pact also included a 25-commercial schedule Nov. 23-29 touting the spot-free season premiere, a call-to-action message trumpeting a sneak-peek clip of the program on AOL Television and product integration in the form of an AOL Music executive explaining the service and interviewing the girls for their podcasting gig.
Cross-promotional activities will ensue throughout the season as clips of the girls doing the podcasts will be interspersed within the series.