Bill Gates has finally made his return engagement to a
national cable convention.
Microsoft's chairman and chief software architect, the opening keynote
speaker at the National Cable & Telecommunications Association's annual
convention in 1998, will have a seat at this year's National Show opening
general session June 9 from Chicago.
He'll be joined by Viacom Inc. president and chief operating officer Mel Karmazin, AOL Time Warner
Inc. CEO Richard Parsons and Comcast Corp. president and CEO Brian Roberts.
The moderator will be set in the next few weeks.
The NCTA's opening session will harp on its "Leading the Digital Revolution"
convention theme, exploring digital business opportunities and challenges for
the cable industry.
"This promises to be one of the best opening sessions ever at an NCTA show,"
association CEO Robert Sachs said in a prepared statement.
Having Gates and the other panelists will "generate a lively and insightful
exchange about how digital broadband technology is transforming our business,"
Gates is expected to detail how interactive TV will play a major role in what
Microsoft calls "The Digital Decade."
That message will also be carried at the National Show by Moshe Lichtman -- who joined
Microsoft almost one year ago as vice president and interactive-TV chief -- on a separate panel
A few weeks ago, Microsoft CEO Steve Ballmer committed to playing a keynote
role at this year's Cable & Telecommunications Association for Marketing Summit
in July in Seattle.
Sachs will offer keynote remarks immediately preceding the National Show
session, as will Showtime Networks Inc. CEO Matt Blank.