Gemstar Deploys New ‘i-Guide’


Gemstar-TV Guide International Inc. said it has begun deploying its new “i-Guide” in Bright House Networks, Comcast Corp. and Shaw Cablesystems G.P. systems.

The guide allows consumers multiple points of entry into video-on-demand categories, a quick search for all HDTV content, expanded grid space and more flexible advertising models for operators, including advertising on-demand.

Gemstar is also providing affiliates with a marketing-support package to help system employees answer questions from subscribers about the new guide.