Gemstar Inks Sony, Panasonic Deals

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Gemstar-TV Guide International Inc. announced agreements with two consumer-electronics giants Monday.

The company reached a multiyear deal with Sony Corp. to incorporate its TV Guide on Screen interactive programming guide into Sony's digital TVs, DVD recorders and CableCARD set-top boxes in the United States.

Gemstar-TV Guide already had an agreement to license its IPG and technology to Sony in Japan.

And the company inked a multiyear licensing agreement with Matsushita Electric Industrial Co. Ltd. giving its Panasonic unit the right to incorporate its IPG into Panasonic digital recording devices and televisions in Europe.

Gemstar-TV Guide now licenses its IPG and technology to Panasonic in three regions: North America, Japan and Europe.

Gemstar-TV Guide's IPG is marketed as TV Guide on Screen in North America, G-Guide in Japan and GUIDE Plus+ in Europe.

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