Gemstar-TV Guide International Inc. announced Friday morning that it signed
Comcast Cable Communications Inc. to a 20-year deal to license its interactive
The agreement is big boost for Gemstar considering the fact that Comcast is
one of four MSOs that formed the TVGateway consortium with WorldGate
Communications Inc. last summer in order to compete with Gemstar in the guide
Comcast agreed to deploy TV Guide Interactive to the 'majority' of its
systems, including its six major-market clusters, Gemstar said. The deal
includes advertising and television-commerce splits, as well as video-on-demand
and personal-video-recorder integration, the company added.
Gemstar cut a 10-year IPG-licensing deal in February with Charter
Communications Inc., another TVGateway partner.
The company's only exclusive licensing agreement is a 10-year pact with