Gemstar-TV Guide International Inc. has added three diverse national
advertisers to its interactive-program-guide roster.
The company announced deals with MasterCard International Inc., The Clorox
Co. and HotJobs.com.
MasterCard's pact makes it the first long-term credit-card-category
advertiser on Gemstar-TV Guide's IPGs. Clorox, a longtime advertiser on TV Guide
Channel, will add the IPG to its TV Guide multimedia ad buy, while HotJobs has
also secured a multiplatform package.
'Our overall media-sales strategy is to make it easy for clients to do
advertising deals across all of Gemstar-TV Guide's media -- TV Guide
magazine, TV Guide Channel, tvguide.com and the IPGs,' said Jeffrey Mahl,
president of media sales at Gemstar-TV Guide.
'We've stated that the road to success in respect to IPG advertising is to
solidify a multitude of deals,' he added. 'With the addition of these three
major brands, we're gaining considerable momentum and adding the support of some
very savvy marketers.'