Gemstar-TV Guide Names Content Chief

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Gemstar-TV Guide International promoted Ian Birch to the newly created position of executive vice president and chief content officer.

Birch will also retain his current responsibilities as editor in chief of TV Guide.

In his new role, he will work closely with the editorial and programming teams at each of the company's businesses to identify, develop and expand upon cross-platform content initiatives, overseeing the integration of these content opportunities across the company's platforms including TV Guide, TV Guide Online and TV Guide Channel.

Birch continues to report to Gemstar-TV Guide CEO Rich Battista.

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