GemsTV Crosses Pond to DirecTV

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U.K.-based jewelry-shopping channel GemsTV will make its exclusive U.S. debut on DirecTV Nov. 29.

The full-time network offers more than 170 different types of precious and semi-precious gemstones from more than 45 countries around the world.

GemsTV will air live reverse auctions 20 hours per day, seven days per week from 8 a.m.-4 a.m. (EST), with GemsTV-produced documentaries making up the remainder of the programming.

“[GemsTV’s] innovative reverse-auction format is unprecedented in the history of American television and offers viewers a fun and easy way to shop for high-quality gemstone jewelry from the comfort of their own homes,” DirecTV executive vice president of programming acquisitions Dan Fawcett said in a prepared statement.

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