Genachowski Urges Industry To Volunteer Low-Cost Broadband

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FCC chairman Julius Genachowski Wednesday called on ISPs to come up with a low-cost basic broadband offering to help drive adoption by low-income households.

At the FCC's broadband update Wednesday, the chairman praised a new bill that would create a pilot program for low-cost broadband access, but said it would be a "great" next step forward if the industry would come up with that low-cost service, calling it one of the ways that private industry "can step up to the plate on adoption."

He also praised the cable industry's Adoption-Plus public-private partnership, which is a two-year proposal to provide such low-cost service to households with middle school kids.

Genachowski urged others to follow cable's lead.

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