Gerbrandt Joins Nielsen


Larry Gerbrandt has joined Nielsen Entertainment as senior vice president and senior corporate analyst.

Gerbrandt had been director of financial-advisory firm AlixPartners. Prior to that, he served as chief operating officer and senior analyst at Kagan Media.

At Nielsen, he will use the company’s “Actionable Entertainment Intelligence” -- its cross-section of data sets from Nielsen's consulting and measurement businesses covering the film, television, on demand, interactive, live-event, music, mobile and book entertainment verticals -- as well as data from sister companies Nielsen Media Research and Monitor Plus to produce strategy-minded analyses.