Gerster's a CAB CEO Contender

Publish date:

New York - Initiative Media Worldwide CEO Alec
Gerster is among the final three contenders for the CEO spot at the Cabletelevision Advertising Bureau, cable sources said.

joined Initiative Media nearly a year ago after a long stint at Grey Advertising's MediaCom media-buying unit, where he also was CEO.

Members of the CAB's search
committee declined to comment last week.