Gerster's a CAB CEO Contender

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New York - Initiative Media Worldwide CEO Alec
Gerster is among the final three contenders for the CEO spot at the Cabletelevision Advertising Bureau, cable sources said.

Gerster
joined Initiative Media nearly a year ago after a long stint at Grey Advertising's MediaCom media-buying unit, where he also was CEO.

Members of the CAB's search
committee declined to comment last week.

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