Gerster's a CAB CEO Contender

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Initiative Media Worldwide CEO Alec
Gerster is among the final three contenders for the CEO spot at the Cabletelevision Advertising Bureau, cable sources said.

Gerster
joined Initiative nearly one year ago after a long stint at Grey Advertising's MediaCom media-buying unit, where he also was CEO.

Members of the CAB's search
committee declined to comment last week.

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