Get Schooled: You Have the Right, the 30-minute documentary
shown across all Viacom cable networks Tuesday night, drew 12.7 million
viewers, the programmer said.
Featuring President Barack Obama, pop singer
Kelly Clarkson (pictured) and basketball star LeBron James, Get Schooled was the
most-watched cable program on Sept. 8, when it aired at 8 p.m. Eastern/Pacific
and 7 p.m. Central, according to live plus same day national network ratings
from Nielsen Media Research cited by Viacom.
Nickelodeon had 4.3 million viewers, or 35% of the total,
The program, Viacom's first programming roadblock, aired on BET,
BET J, CMT, CMT Pure Country, Comedy Central, Logo, MTV, MTV Jams, MTV Hits,
MTV2, mtvU, Nick at Nite, Nickelodeon, Nicktoons, Noggin, Spike TV, The N/Teen
Nick, TV Land, VH1, VH1 Classic and VH1 Soul. It was subtitled in Spanish on
Get Schooled: You Have
the Right highlights the education challenges, life choices and
breakthroughs experienced by three professionals who provide critical support
to these leading figures in politics, entertainment and sports.
commercial-free, in partnership with AT&T, Capital One Financial
Corporation and NYSE Euronext.
It marked the launch of "Get
Schooled," a five-year national initiative co-developed by the Bill &
Melinda Gates Foundation and Viacom that creates a platform for corporate and
community stakeholders to address the challenges facing America's
It was created and executive produced by MTV's Dave
Sirulnick and executive produced and directed by Lauren Lazin. @radical.media
is a strategic, creative and production partner of the Get Schooled initiative.
The program can be viewed in its entirety on Getschooled.com.