Horsham, Pa. -- A lucky Tele-Communications Inc. family in
Dallas didn't just get digital-cable service on Tuesday -- they got a free TV set,
It was all part of a celebration that TCI and its lead
equipment supplier, General Instrument Corp., hosted for installing GI's 1 millionth
digital set-top box.
The lucky recipient was the Sharp family. The mom, Lisa
Sharp, said in a prepared statement that she was "really excited" to have the
digital service, not to mention the free TV. "Especially with our son, the
educational channels and the parental control of TCI Digital Cable adds value," she
GI executives called the installation an important
milestone. "It represents the opportunity that cable operators are seizing to stem
the tide of competition, to provide consumers with additional value and choice and to
drive new revenues from their systems," said Denton Kanouff, vice president of
marketing for GI's Digital Network Systems group.
Mark Morrison, general manager of the TCI Dallas system,
said in a prepared statement that the growing video market there creates a need for more
"That's been a key to the success of digital
here," Morrison added.
GI officials said 1.6 million of the company's
DCT-1000/DCT-1200 digital set-tops have been shipped so far, to systems passing 28 million
homes in North America.