Global Eagle Entertainment, a provider of content and digital media to airlines, said it has joined the Air China WiFi Alliance.
In addition, the company said its CEO Dave Davis has been appointed as a “Member of Council” in the alliance.
Air China is one of the largest carriers in Asia with more than 300 planes in service and is driving an innovative approach to connectivity with its partners, using the alliance to provide a seamless WiFi experience to passengers.
"It is a great honor for GEE to contribute to the accomplishment of Air China's inflight connectivity goals," Davis said in a statement. "The airline is leading the way in China with the deployment of inflight WiFi and the introduction of other new innovations that enhance the passenger experience. We are working closely with Air China to deploy inflight connectivity in the region."
Founded by Air China, the Air China WiFi Alliance (ACWA) is a committee of experts in the aviation, connectivity and passenger experience markets whose goal is to promote the development of China's inflight connectivity and passenger experience sector.
"We are very excited about the opportunities that our WiFi services will bring to our passengers as we constantly strive to improve our service offerings," said Cheng Fan, Vice President and Party Secretary of Air China, in a statement.