Pay TV revenue and subscriber levels both grew last year thanks in part to “strong momentum” among the BRIC countries – Brazil, Russia, India and China, Infonetics found in its 2012 report of the global video landscape.
Pay TV providers collectively raked in $287 billion in 2012, 10% more than in 2011. Cable made up the largest portion of the market, but it’s poised to change by 2017, when satellite TV grows to more than 40% of total pay TV revenue, the firm added, noting that global revenue in the category is poised to exceed $400 million by 2017.
Infornetics pegged telco IPTV revenue as the group that’s growing the fastest, with an anticipated compound annual growth rate of 19% through 2017.
Pay TV subscribers, meanwhile, reached 730 million last year, up 7% year-over-year.
Digital cable pay TV subs outnumbered analog subs for the first time, bolstered by the European Union’s digital transition, Infonetics said.
While net subscriber adds are starting to wane in the U.S. and Western Europe, pressured by market saturation and lower-cost mixtures of over-the-air TV and over-the-top video, the global total continues to expand thanks to growth amongst MSOs in the BRIC countries.
"To stem the subscriber losses incumbent MSOs including Comcast, Time Warner Cable, and UPC are introducing new services, like home automation and multi-screen video to reduce subscriber churn and generate top-line revenue growth, in addition to deploying new technologies to lower the capex required to deliver broadcast video,” Infonetics analyst Jeff Heynen said, in a statement.