Hoping to capitalize on MSOs’ desire to marry different parts of their service platforms, GlowPoint Inc. is offering cable a session initiation protocol-based client that lets consumers send and receive video over broadband connections.
The “Instant Video Everywhere” software client works on PCs, cell phones or any other device that can be hooked into a broadband connection.
GlowPoint has a strategic alliance with Sony Corp. that allows consumers to download software from its Web site (www.glowpoint.com) and send video messages to others, CEO David Trachtenberg said.
“We want to bring video to where people work and live,” Trachtenberg said, whether it’s their home, Starbucks or in their car. “IVE is a private-label service for Sony. We provide face to face communication anytime anywhere.”
Trachtenberg said IVE is connectivity-agnostic. “It could go over DSL, cable modem, as long as it’s a broadband connection,” he said. The minimum speed is 128 Kbps.
GlowPoint offers customers a 10-digit “video” phone number, he said. Subscribers can receive and send video mail as they would traditional voice mail, for instance. The service also sports live video operators that subscribers can reach by dialing 000.
While consumers can order the product directly, Trachtenberg hopes to interest cable companies in selling the service. He’s begun talks with MSOs and will appear at the Cable Television Laboratories Inc. summer conference Aug. 14 to 16.
“We’d like to partner with cable companies,” he said. “They are looking for ways to drive ancillary revenue. They want to add value and services.
“It would be an overlay with hooks into their network,” he added. “Any person using a cable modem can sign up for service today.”
IVE is a natural extension of GlowPoint’s dedicated IP-video network. The company processes 20,000 IP calls a month and 25 million video minutes, Trachtenberg said.
Its network was used to connect 32 team locations for the National Football League draft, he said, and was used by the National Basketball Association last week for its draft.